Audience
- Internal Project Advisors at Tesla
Responsibilities:
- Instructional Design
- Visual Storyboard
- Script Writing
- Audio Narration
- Video Editing
- Quiz Design
Tools Used:
- Articulate Rise
- Adobe Creative Suite
- Final Cut Pro
- Apple Motion
- Kahoot!
Problem and Solution
Advisors need to know roof types and roofing structure terminology. This knowledge is crucial in assisting customers to find the appropriate sized system. An Assessment of advisors prior performance showed an area for improvement.
I consulted with QA Teams to asses the information that advisors needed to know to be effective in customer communications.
Process
After assessing the needs from QA team, I identified the areas that were best to address with eLearning. I started with designing the module to be engaging and packed with the necessary information. After arranging topics based on logical progression and the prior needs analysis I created a quick outline. After initial review of the project scope, I began creating the assets.
My audience of project advisors accessed their courses almost exclusively on desktop and laptop computers, not on mobile devices. I kept that in mind during the whole process, making the best use of the real estate on the screen. Because I was working with learners 21-35 years old, I used a language and pace that suited that audience. If this had been for a wider audience, I would have made different decisions on where and how to include humor and would certainly have slowed down while speaking.
Creation
I began with the video. I collected several pop culture references about roofs, and wrote a script using those references as a hook to engage early on. Then I moved into roofing terminology and ultimately the ‘WHY’ for this eLearning. I find it goes a long way to completion and appreciation if students know WHY they are learning something.
I am a believer in Clark and Mayer’s personalization principle that describes how people learn and retain information better from a human voice than a robot voice, so I committed to recording the audio myself. I will sometimes use an actual learner to voice over a script. It gives the intended audience a bit of an easter egg to see whose voice will be featured.
Once the Video was finished, I sent it off for approval while I moved into the bulk of the eLearning, re-enforcing the key terms, and policies.
I created graphics of a break apart house to label important layers of a roof. I also created a series of interactive images inside of Articulate Rise for learners to quiz themselves on terms and types. I added a few interactive elements to the eLearning to break up large amounts of content with some kinetic thinking action.
We followed our training with a Kahoot! self-paced quiz for later analysis.
Content Analysis & Development
I had access to learner quizzes and test scores. The empirical data showed a statistically significant improvement in student performance, and surveys agreed that students felt more confident after the eLearning than they would have if they had only attended class. I explored the quizzes and tests to find commonly missed questions and connected those back to possible confusion in the project. I tweaked the project by adding more direct questions and made the guided examples more thorough.
